Why Custom Magento 2 Extensions Beat Off‑the‑Shelf Extensions
Puzzles are relaxing on a Sunday night. In your storefront, they're costly.
It feels good when you install new extensions and initially they work. Until they turn into a fragile pieces of conflicting software.
Your business isn't standard. Software should bend to your process, not the other way around. That's why we build custom Magento extensions that match how you price, merchandise, integrate, and scale.
The issue isn't bad extensions - it's the mismatch. Off-the-shelf modules are a great foundation for the prototyping and A/B testing phase. When it's time to productize, dedicated extensions address the compromises: fewer conflicts, faster pages, and safer upgrades.
Our creations
At Lucid Modules we have developed extensions for our clients such as:
- Integrations with 3rd party services (payment gateways, CRM, ERP)
- 3D/AR for product presentation including PBR materials
- CMS tools and widgets
- High-performance feed exporters (Google Merchant Center, Facebook Marketplace, etc)
- Custom import/export with scheduled synchronisation of catalog data (attributes, products, categories)
We are consistently pushing the boundaries of what is possible in Magento 2. This is a brief list of our modules which are already improving the online shopping experience for our clients:
My Picture
With My Picture, customers share photos of purchased products. In the case of SLF24 these are furniture such as sofas, armchairs and pouffes. This extension is a visual completion for the reviews increasing social proof of the store.
It transitions shoppers from consumers to contributors of the brand voice.
Customers show the furniture in the natural home and office settings.
Benefits for the merchant:
- increased customer engagement
- additional source of organic traffic
- social proof channel
Check out the My Picture page on SLF24 UK.
Custom Feed Exporter
Our client was relying on 3rd-party extensions for feed export. However, these extensions did not keep the feed history and were slow. Sometimes their feed exporter could not finish the export on time before the marketplace crawler attempted to parse the file.
- store with 6000 configurable products. 40000 simple products as variations or standalone.
- feed exported for Google Merchant Center and Facebook Marketplace.
The original extension did not keep previous file versions. Sometimes when feed crawler read the file it was still incomplete, resulting in products being removed from the merchant center and marketplace. Feed file could become empty in case of the feed process run error.
Moreover, 3rd-party feed extensions are loading all product attributes from the database, despite that only a few of them are used. It had negative impact on the store performance.
Results of developing the custom feed exporter for Magento 2:
- reduced feed export time from 2h to 30 min
- improved store server's stability
- feed files history and atomic updates
3D & AR viewer
Augmented Reality (AR) and 3D technologies create new opportunities for both merchants and customers.
Until now, customers could rely on the photographs, videos and product dimensions to determine whether the furniture can fit their space.
The ability to virtually position elegant sofa or stylish coffee table within your own living space before making a purchase is a game changer. It increases the shoppers confidence and reduces the likelihood of returns when they can customize the furniture right in their living space.
Our AR and 3D extension depicts fabrics as close to reality as possible thanks to the PBR materials.
Core features and benefits:
- allow customers preview products at home
- improve positive reviews and customer's satisfaction
- decrease returns rate
- web based - no need to force customers to download any smartphone apps
Read about 3D and AR for Magento 2 on our blog.
Test WEB AR on your smartphone.